Whisky is increasingly seen as an essential for anyone who wishes to amass a range of luxury products, resulting in collaborations between luxury brands such as the one between Lalique crystal and The Macallan. The winning bidder bought what Charles Whitfield, The Macallan Brand Ambassador at the time, called "a unique opportunity to own a collaboration between best-respected luxury brands." Rather, the casks were chosen based on their rarity rather than their age. Interestingly – given its status as the most expensive whisky ever sold at auction – The Macallan Imperiale "M" doesn't have an age statement. The whisky comprising the M is all from sherry oak casks and ranges in age from about 75 to 25 years old. The liquid was chosen over a period of 2 years, during which time the whisky maker selected seven casks out of nearly 200 000 that were then blended to create "M". History and heritage is evoked not only by the whisky itself, but the decanter is named for the Roman Emperor, Constantine. The authenticity and reputation of Lalique crystal is also unquestionable.
The craft involved is undeniable: it took 17 craftsmen over 50 hours to complete. Only four of the Constantine decanters were ever produced,ticking the rare and exclusive boxes. Allegedly up to forty of the hand-blown decanters were created and discarded due to imperfections before each of the 4 finished pieces were approved. It is 28 inches tall and holds 6 litres of whisky – think 3 two-litre bottles of Coke. The Lalique crystal decanter is multi-faceted. The craft that goes into making the decanter is where it all starts. When it comes to whisky it’s all about exclusivity, craft and rarity. What on earth justifies such a hefty price tag? The record for the most expensive single malt whisky sold at auction goes to the rare Macallan "M" whisky which sold for $628,205 at a Sotheby's auction in Hong Kong.
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